Trained classically in Architecture at Technical University Munich and Ècole d'architecture Paris - La Seine, Alexander Muller moves to New York in 1999 to find out life is too short to be spent with Architecture alone. Moving back to Germany in 2002 he founds multi-purpose studio plusminus0 to pursue projects in Architecture, design , film and multimedia production.

In 2005, establishing the brand dividedby0 is a new milestone. Designing a whole line of high-end crafted products that meet the sophisticated clients expectations in digital lifestyle.